UHD is one of a select group of schools nationwide to compete in American Fuel & Petrochemical Manufacturers (AFPM) Collegiate Energy Challenge. This competition gives students a unique, real-world opportunity to apply their knowledge and develop a complete integrated marketing plan. The project raises awareness of the fuel and petrochemical industries and related career opportunities among AFPM's target audience, millennials and the local community, from March through April 2016.

Because the transition from classroom to full-time work can be challenging, AFPM is working with higher-education institutions to make students work-ready. Each participating school is paired up with an AFPM member to provide guidance throughout the competition. Austin Industrial, Inc., has volunteered to work with UHD.

To kick-off the project, students in the UHD's Integrated Marketing Communications class created an in-class, working agency, Millennial2Millennial Marketing (M2M). With a $1000 budget, M2M will prepare, implement and evaluate their integrated marketing plan for their client. At the end of the term, students will measure their effectiveness and submit findings to their client. Finally, the top three teams will be invited to a formal, client meeting to present their campaign.

To learn how you can be help Millennial2Millennial raise awareness of the fuel and petrochemical, please visit M2M Maketing.