Marketing Students Develop Campaign for Natural Gas Alliance
Courtesy of Marketing Lecturer Michelle Wicmandy's MKT 3305 Promotional Strategy Students
UHD students recently planned a Texas-style block party and speaker session to educate and inform the campus and local community on the positive impact of new technologies and practices in shale gas development and the benefits of natural gas as an energy source.The marketing campaign was designed to raise awareness about America's Natural Gas Alliance's (ANGA) dedication to the safe and responsible development of natural gas for power generation and transportation.
The Lone Star Energy Group hosted the block party, which featured a natural gas vehicle, trivia, games, prizes and free food. Rob Schaefer, vice president of Liquids Marketing in Copano Energy, and Byran Brown, vice president of projects and government affairs for the Goodman Corporation, were invited to speak about natural gas. The topics covered included how natural gas benefits our nation by providing jobs and boosting the economy, and also the opportunities that natural gas provides the transportation sector.
The campaign was the culmination of a program Lone Star Energy Group students participated in this semester through the ANGA Collegiate Energy Challenge, which is designed to give students unique, real-world business experience creating a marketing campaign for a national organization.
Participating schools from across the country are competing for the opportunity to present their campaign ideas to industry experts as part of the Scholastic Achievement Award Competition. Three student teams will be invited to present their campaigns in Washington, D.C. and will have the opportunity to win cash awards for their school.
"We have come to learn how useful natural gas is and the many benefits it offers to our economy," said Jackie Heathcock, agency coordinator.
About America's Natural Gas Alliance: America's Natural Gas Alliance (ANGA) exists to promote the economic, environmental and national security benefits of greater use of clean, abundant, domestic natural gas. They represent 27 of North America's largest independent natural gas exploration and production companies and the leading developers of the shale plays now transforming the clean energy landscape. As they make decisions about the clean energy future, ANGA seeks to inform and engage all stakeholders about the opportunities presented by greater use of this clean energy resource-improving air quality, adding jobs to the economy and enhancing energy security. Find out more at www.anga.us