13:50 PM

Enrollment Challenge Campaign Kick-Off Event June 27


By Mark Kramer

With the goal of enrolling 15,500 students for the Fall 2022 semester, the Office of Enrollment Management invited faculty and staff to an Enrollment Campaign Challenge Kick-Off June 27, in the Wilhelmina Cullen Robertson Auditorium.

In addition to increasing enrollment, Enrollment Management is aiming to use the campaign to assist students with registering for 152,000 credit hours. 

Dr. Daniel Villanueva, Vice President of Enrollment Management led the event. “Enrollment is important at UHD, and we transform lives every day. This event gives faculty and staff the opportunity to see how we plan to impact more students for Fall 2022. It’s important that everyone recognizes the part they play in driving UHD’s enrollment. Even those who are not in student-facing positions are vital to our enrollment efforts. Those responsible for maintaining our facilities, organizing our library books, servicing computers in our labs, ensuring the safety of our students, and performing other critical tasks all help drive enrollment.”

University leaders spoke on the importance of enrollment and their commitment to the campaign. Speakers included President Loren J. Blanchard, Senior Vice President for Academic Affairs & Provost Dr. Deborah Bordelon, Interim Vice President for Student Success & Student Life Lynette Cook Francis, and members of Student Enrollment and the Office of Admissions, among others. 

In partnership with the Executive Cabinet, Enrollment Management is rolling out institutional headcount and credit-hour targets that will highlight four areas: strengthening communication, accountability, engagement, and celebration. Each area helps the University focus on increasing recruitment, retention, persistence, and graduation.

UHD’s Social Gators premiered a new TikTok video highlighting the value of UHD and the importance of early registration. A presentation of the Enrollment Challenge website was also shared.

As a part of UHD’s Institutional Compass, Enrollment Management is launching milestone meetings with the Enrollment Service Council to ensure cross-collaboration and communication. 

As part of the enrollment campaign, UHD’s “Enrollment Hero” Recognition Program will begin July 1. The Campus Community is invited to submit nominations of current UHD faculty and staff who are going above and beyond to support the institution’s 15,500 enrollment campaign. Nominations can be submitted using the Enrollment Hero nomination form online.

“It’s important for the University to continue to provide an education to all Houstonians,” Villanueva said. “State enrollment goals are set by the Texas Higher Education Coordinating Board, and UHD is committed to ensuring that we contribute to our state’s success. Our goals match the goals of the state. We want to educate more students to contribute to the local, state, and national economy.”

Faculty and staff members received a free T-shirt at the event and enjoyed light refreshments afterward. 

For more information and to find out how to support the Enrollment Challenge, visit the website.

About the University of Houston-Downtown

The University of Houston-Downtown (UHD) is the second-largest university in Houston and has served the educational needs of the nation’s fourth-largest city since 1974. As one of four distinct public universities in the University of Houston System, UHD is a comprehensive, four-year university led by President Loren J. Blanchard. Annually, UHD educates approximately 14,000 students, boasts more than 66,000 alumni, and offers 45 bachelor’s degrees, 12 master’s degrees, and 19 online programs within four colleges: Marilyn Davies College of Business, College of Humanities and Social Sciences, College of Public Service, and College of Sciences and Technology. UHD has one of the lowest tuition rates in Texas.

U.S. News and World Report ranked UHD among the nation’s Best Online Bachelor’s Programs for Applied Administration and Best Online Master’s Programs in Criminal Justice, as well as a Top Performer in Social Mobility. The Wall Street Journal/College Pulse ranked UHD one of the best colleges in the U.S. for its 2024 rankings, with notable distinctions: No. 1 for diversity (tied) and No. 3 for student experience. The University is designated as a Hispanic-Serving Institution, a Minority-Serving Institution, and a Military Friendly School. For more information on the University of Houston-Downtown, visit uhd.edu.