University of Houston Downtown (UHD) faculty and staff flocked to the newly redesigned Wilhelmina Cullen Robertson Auditorium on Thursday, June 21 for a pep rally of sorts. Instead of rooting for one of the Gator sports teams, the University Community cheered for each other.
During the next few months, they will strive to meet the Fall 2018 Enrollment Challenge. The goals of this initiative were outlined during last week’s motivational Kick-Off event.
UHD’s more than 1,300 employees will play a crucial role in recruiting and retaining students. The goal is to enroll 14,500 this fall, according to Assistant Vice President for Enrollment Management and Registrar, Daniel Villanueva, Jr.
“The important part is that we came to the conclusion that if we as university were going to meet the milestone of 14,500, then we need to do some things,” said Villanueva. “We’re focusing in on three areas: we need to communicate, we need to engage and we need to set milestones.”
The enrollment target is critically important due to the fact that the fall semester begins UHD’s base year for state funding, which takes into consideration student enrollment.
In his opening remarks, UHD President, Dr. Juan Sánchez Muñoz emphasized the importance everyone plays in reaching this goal. Muñoz rallied the faculty and staff by encouraging everyone to take a moment and help prospective and current students find their way on campus.
“You never get a second chance to create a first impression,” said Muñoz.
During the event, attendees saw the premiere of a new Enrollment Challenge video detailing the campaign and its goals followed by a presentation from Dr. DoVeanna Fulton, dean of the College of Humanities & Social Sciences; and Ceshia Love, director of Admissions.
Attendees were also treated to a Gator Cheer by students and also heard a song, “Fourteen Five,” by Spencer Lightsy, associate director of undergraduate outreach, and Chris Bell, coordinator for graduate admissions. Both staff members comprise the band Admission Possible.
Future Enrollment Challenge events are scheduled for July 20, Aug. 10 and Sept. 16 to spotlight campaign goals and milestones for colleges and departments. The campaign’s progress will be updated on the Enrollment Challenge’s website.